Greenwashing, in case you don’t know, is the “disinformation disseminated by an organization so as to present an environmentally responsible public image”.
This is taken from the time of the now infamous Volkswagen emissions cheating scandal. Since then, other large car companies have faced similar controversy — jumping on the green band wagon. It’s because these days, it pays to be “green” (for more information, see Elon Musk).
But here’s the thing that otherwise intelligent people seem to fail to comprehend: Greenwashing extends way beyond false advertising in consumer goods. It’s made its way into politics, investment products, journalism, and now mainstream opinion in “the West”.
Greenwashing is actually now the norm, which we’re now going to get into after I fire off an early warning trigger alert.
No comments:
Post a Comment